Do you struggle to find technical writers who can produce rigorous, technically-accurate content that stands up to the scrutiny of a scientific gaze?
Do you need support in crafting a messaging framework that resonates with your scientist buyers?
Are you a recent startup that wants to tell the world about your amazing science but don’t have a content strategy or unsure as to where to begin?
Perhaps you already have a lot of content and assets but not sure which of those are best for converting your customers into actionable leads or perhaps you don’t have any technical content to support your buyers in the middle of the funnel…
Our Content Lab Services, supported by creative design, can help you tackle these and other challenges, leading to content that works as hard as your team does.
What do we offer?
Content is no longer king. Not as a reflection of its quality and function it plays in your strategy (quite the opposite), but as a reflection of how marketers justify and prove their investment into it.
At Qincade we believe that content distribution is the new king. By investing into different types of content that resonates with your buyers at every stage of their decision-making cycle and distributing it across multiple channels, you’ll create evergreen content that continually delivers value and drives sales over a long time.
For example, we know that at the top of the funnel, the most effective types of content for building awareness are editorials featuring real-life problems solved in the lab- lessons learned. In the middle of the funnel, or at a stage when your prospective customers have finished evaluating and need some way to be able to experience your product or service, you’ll want to ensure that you have case studies or technical notes written for the person who has the power to veto a buying decision.
It’s worth keeping in mind that Life Sciences suppliers operate in one of the most commercially demanding environments in B2B: buying cycles that routinely span 9 to 24 months, purchasing decisions involving 10 or more stakeholders with distinct information requirements, and a buyer population that completes approximately two-thirds of its evaluation independently before
engaging a supplier. This makes having a content strategy that supports multiple decision-makers and long decision cycles a commercial imperative. Qincade’s Benchmark report covers more sector insights and advice on how to navigate these structural conditions for Life Science marketing and commercial leaders.
If you need support with your content strategy or simply help with making excellent content for your business, get in touch with us today to discuss your requirements.
How is content marketing different to just marketing? Why do we say that this approach leads to better results for your business, and represents a more cost-effective way to use your marketing budget?
Why Life Sciences companies lose revenue between demand generation and conversion. Including primary findings, performance benchmarks, 8 sector patterns, revenue loss drivers, a self-assessment and more
Interested in our Content Lab services? Brief us, today.
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