Last updated: September 2026
Qincade Ltd (“Qincade”, “we”, “us” or “our”) is a marketing agency registered in Scotland under company number SC808229. Our VAT number is 476022400.
This privacy notice explains how we collect and use personal data when you visit qincade.com, contact or work with us, use one of our online tools, attend one of our events, or receive communications from us.
For the activities described in this notice, Qincade Ltd is normally the controller of your personal data. In some circumstances we also process personal data on behalf of our clients. We explain this separately below.
If you have any questions about this notice or how we use your personal data, contact us at hello@qincade.com.
What personal data we collect
References in this notice to professional, business or work-related information include personal data where that information relates to an identified or identifiable individual. Personal data remains personal data when it is processed in a professional or business context,
Depending on how you interact with us, we may collect:
We do not intentionally collect special category personal data through our website, calculators or ordinary marketing activities. Please do not provide this type of information unless it is genuinely necessary and we have asked you to do so.
How we obtain personal data
We may obtain personal data:
Where we obtain personal data relating to your professional role or business contact details from another source rather than directly from you, we use it only where we have a lawful basis to do so and provide appropriate privacy information in accordance with applicable data protection law.
How and why we use personal data
We use personal data for the following purposes:
Enquiries and client relationships
We use personal data to respond to enquiries, discuss potential work, provide our services, manage client relationships, communicate about projects and administer our contracts.
Depending on the circumstances, our lawful basis is that the processing is necessary to take steps at your request before entering into a contract or to perform a contract with you, or that it is in our legitimate interests to manage and develop our business and client relationships.
Where our contract is with an organisation rather than with you personally, we will generally rely on our legitimate interests in managing that relationship when processing personal data relating to you in your role as a business contact.
Events, calculators and online tools
We use information you provide when registering for Qincade events or using our calculators, assessments and other tools to provide the relevant event, resource, result or service and to understand engagement with our business.
Our lawful basis will depend on the circumstances and may be our legitimate interests in providing and improving our services and developing our business, or consent where we specifically ask for it.
Information submitted through our website forms and interactive tools may be stored in our customer relationship management system.
Analysis, benchmarking and anonymised insights
We may analyse personal data we collect to understand trends, behaviours and patterns relevant to our business, services and the Life Sciences marketing sector. This may include information about engagement with our website, communications, events, assessments, calculators and other Qincade activities.
This analysis may involve combining information obtained through different Qincade channels and activities. We may use the resulting analysis to develop aggregated statistics, benchmarks, research findings and industry insights, including resorts and other content published by Qincade.
Where information is published or shared for these purposes, we take steps to anonymise and aggregate it so that individuals are not identified or reasonably identifiable from the information.
Our lawful basis for processing personal data for these purposes is our legitimate interests in analysing and improving our services, understanding market trends and developing research and insights relevant to our business and industry.
Business development and marketing
We may use personal data relating to your professional role and contact details to promote Qincade and our services to people and organisations we reasonably believe may have a professional interest in them.
Where permitted, we rely on our legitimate interests in promoting and developing our business. We consider the nature of the information, the context in which it was obtained, your reasonable expectations and your rights before relying on this basis.
Where applicable law requires consent for a particular form of electronic marketing, we will obtain the required consent.
You can object to the use of your personal data for direct marketing at any time. You can use the unsubscribe link in our marketing emails or contact hello@qincade.com. If you opt out, we may retain limited information on a suppression list so that we can respect your preference and avoid contacting you again for marketing.
Operating and improving our website
We use information about use of our website to operate it, maintain its security, understand how visitors use it and improve its performance and content.
Where personal data is processed through technologies that require consent, we rely on your consent. Technologies that are necessary to provide the website or a service you have requested may be used where permitted without consent.
Business administration and legal obligations
We may process personal data where necessary for accounting, record keeping, security, fraud prevention, establishing or defending legal claims, complying with legal or regulatory requirements and otherwise operating Qincade responsibly.
Depending on the purpose, we rely on our legitimate interests or compliance with a legal obligation.
Website cookies and similar technologies
Our website uses cookies and other storage and access technologies.
These currently include technologies associated with Elementor, our cookie consent mechanism, Google Tag Manager, Google Analytics 4 and HubSpot.
Some technologies are necessary for the website to function or to remember your privacy choices. We may also use analytics and tracking technologies to understand how people use our website and how they interact with Qincade.
Where consent is required, non-essential technologies are used only after you have made the relevant choice through our cookie consent mechanism. You can change or withdraw your choices using the cookie controls available on our website.
Our cookie information provides further details about the technologies in use, their purposes, providers and duration.
When we process personal data for our clients
As part of our marketing services, Qincade may access or process personal data held by a client, including information in CRM systems, marketing automation platforms, databases and other client systems.
In these circumstances, the client will normally determine why and how the personal data is used and will be the controller. Qincade acts as a processor and processes the data in accordance with the client’s instructions and our contractual obligations.
If you contact us about personal data that we process solely on behalf of a client, we may refer your request to the relevant client or assist them in responding to it.
Who we share personal data with
We may share personal data where necessary with service providers that support our business, including providers of:
We may also disclose personal data to professional advisers, regulators, courts, law enforcement authorities or other parties where required by law or where reasonably necessary to establish, exercise or defend legal rights.
We require service providers processing personal data on our behalf to protect it appropriately and use it only for the purposes for which it has been provided.
We do not sell personal data.
International transfers
Some of the service providers we use may process personal data outside the UK.
Where this involves a restricted international transfer, we use an appropriate transfer mechanism as required by UK data protection law. This may include transfers to countries covered by UK adequacy regulations or the use of approved contractual safeguards.
You can contact hello@qincade.com if you would like further information about safeguards relevant to your personal data.
How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, taking account of our legal, accounting, contractual and operational requirements.
Retention periods therefore vary according to the information and our relationship with you. For example:
Where you object to or opt out of direct marketing, we may retain the minimum information necessary to maintain a suppression record and respect your preference.
We may retain information for longer where necessary to comply with a legal obligation or establish, exercise or defend legal claims.
How we protect personal data
We use appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful access, use, alteration, disclosure, loss or destruction.
Access to personal data is restricted according to business need, and we use measures including access controls, authentication and appropriate security protections for our systems and devices.
No method of electronic storage or transmission can eliminate all security risk, but we review our arrangements and take measures proportionate to the nature of the information we process.
Your data protection rights
Depending on the circumstances and our lawful basis for processing, you may have the right to:
You have an absolute right to object to the use of your personal data for direct marketing. If you object, we will stop using your personal data for that purpose.
These rights are subject to the conditions and exemptions contained in data protection law and do not apply in every circumstance.
To exercise a right, contact hello@qincade.com. We may ask for information reasonably necessary to confirm your identity where we have genuine doubts about it.
We will respond to valid requests without undue delay and within the time required by applicable data protection law.
Data protection complaints
If you are concerned about how Qincade has collected or used your personal data, you can make a complaint to us at hello@qincade.com.
Please provide enough information for us to understand your concern and investigate it.
We will acknowledge a data protection complaint within 30 days of receiving it, take appropriate steps to investigate it without undue delay and let you know the outcome.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator. You do not have to give up your right to complain to the ICO by raising the matter with us first.
Changes to this notice
We may update this privacy notice from time to time to reflect changes in our activities, systems or legal obligations.
The latest version is published on our website with its updated date. Where a change materially affects how we use personal data, we will take reasonable steps to bring it to the attention of affected individuals where appropriate.
Contact us
For questions about this privacy notice, to exercise your data protection rights, or to make a data protection complaint, contact:
Qincade Ltd
Company number: SC808229
Email: hello@qincade.com
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