At Qincade we specialize in Life Science content strategy and lead nurturing, helping science-led companies drive growth. We achieve higher rates of conversion in the funnel through our proprietary integrated approach to content marketing and lead nurturing.
We know from experience and talking to Marketing Leaders in our sector, that their practices in lead management and nurturing lack attention and rigour. We will work with you to create successful lead-generating and nurturing strategies and introduce processes to transform your business development pipelines.
An effective content marketing strategy in our sector relies on engaging technical content. We know that high-quality, technical writers are hard to find and that scientists buy from scientists. Our writers are PhD-level scientists with marketing expertise, who will create a range of authoritative, valuable, and accurate content (from white papers and tech notes to blog articles) that speaks to your customers.
The ability to benchmark your activities against peers is essential for marketers who want to optimize their spending, drive growth, and stay top of mind. Insights and research are 100% customer and sector-specific. A blend of qualitative and quantitative KPIs should be used to determine the success of your strategy. When you work with us, you can be sure to benefit from current data that will inform every marketing investment and decision.
We are an intoxicating blend of marketers, PhD-level scientists, technical writers, science-savvy designers, and experts with passion and expertise in coding, lead workflow design, CRM and automation. Our Advisory Board is made up of individuals with commercial and leadership expertise from a variety of backgrounds covering scientific R&D, IVD, regulatory, quality, customer experience and customer life-time value.
At Qincade, we believe in only doing marketing that delivers value. We will work closely with you to understand your goals and challenges before developing strategies or recommending strategic or tactical optimizations that deliver measurable results for your business. We want to help every marketing team in this sector obtain the kind of results that you can take straight to the C-Suite with a spring in your step.
“Qincade became an embedded partner, helping us refine our go-to-market strategy, develop targeted content, and operationalize our campaigns toward defined goals. With their support, including the development of structured lead nurturing workflows, Agena’s Marketing team was able to meet pressing deadlines and deliver impactful results.”
– Director, Corporate Marketing
“…the team was responsive and engaging, which was immensely helpful in translating the technical language of our work into broadly accessible content.”
– Anne Wyllie, PhD
“As a scientist dedicated to advancing public health through research, I was delighted to work with Jen Wells and Vika Baxter on an article about profiling the HPV virome. Their ability to translate our complex scientific research into engaging, accessible content was impressive. I highly recommend their services to any scientist or research institution looking to communicate scientific information effectively.”
– Jane Shen-Gunther, MD, PhD
“…It will be a pleasure to work with them in the future, and I highly recommend Qincade’s services.”
– Andrew Anyakwo, Director of Biology
“Pressed for time and short on resources, we turned to Qincade to help drive our marketing initiatives forward. Together, we refined our campaign strategy, built fresh, multi-format content for multiple channels, and executed a seamless, multi-phase campaign with integrated lead nurturing workflows. Qincade’s team was fast, focused, and responsive, making the entire process both efficient and highly effective.”
– Director, Demand Generation and Corporate Marketing
“… they demonstrated an understanding of the audience and were able to articulate the highly technical aspects in a way that was appropriate and accessible, and I will absolutely be working with them again in the future if the opportunity arises.”
– Andrew Benson, Head of Corporate Communications
Looking to solve your marketing challenges? Let’s talk.
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