Follow these steps to supercharge your landing pages. Check off each task as you complete it to see progress.
Review your audience insights using tools like Google Analytics or Hotjar. Combine data from multiple tools.
Write a strong, benefit-driven headline and engaging subhead. Swap out generic headlines for specifics. Pay attention to your H1s.
Add trust signals like testimonials, certifications, and partner logos. Remember- scientists buy from scientists.
Simplify your layout by removing distractions and using white space effectively. Try removing the top navigation bar. Don't attempt to say everything all at once.
Optimize your call-to-action with contrasting colours and action-oriented text. Try personlized CTAs to see a 200% uplift in conversions.
Use tools like Google PageSpeed Insights to ensure fast loading times. Remember, over half of your users will leave if the page takes longer than 3 seconds to load.
Test your landing page on various devices for mobile responsiveness. Almost 60% won’t recommend a business with a poorly designed mobile site.
Minimize form fields to reduce friction. Use this as an opportunity to align with your sales team on your lead management and nurturing.
If you’d prefer to be ‘old school’ and work from a hardcopy,
you can grab your PDF here.
We’ll review any landing page of your choice and provide a set of recommendations covering content, redesign and SEO considerations. Email us now to request this.
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