How much will it cost to run an external webinar? How long does it take to execute the necessary tactics for an upcoming tradeshow? What sort of ROI should you be aiming to achieve? For campaign managers, these questions come up a lot internally. And guess what? We’ve got a brilliant shortcut to answering them.
Science marketers often face common challenges in campaign planning, these are:
- Channel selection and integration
- Data analysis and utilization
- Budget management
- Regulatory compliance
- Coordination with cross-functional teams
- Lead generation and nurturing
- Measuring impact
Budget, plan and deliver like a pro
We’ve put together for you this helpful marketing campaign planner that helps you manage budgets efficiently, ensuring your resources are allocated where they’ll have the most impact. Using this template, you’ll be a marketing campaign strategy mastermind, able to have more insightful conversations with colleagues when planning and with leadership when the topic of ROI inevitably comes up. And it will.
Who doesn’t need to save time?
Use this template to guide you in selecting the most effective channels for your campaigns and inform your content creation plan. We’ve broken down a range of different campaign types that science marketers typically run, their estimated costs (by channel, correct up to May 2024), required lead times, and an ROI formula for each campaign type.
Campaigns covered here include:
- Product launch: A mix of seven crucial tactics, with associated collateral costs scoped out to help you plan.
- Lead gen campaign for an external webinar: Five key tactics used to promote a webinar designed to generate new leads, with approximate costs.
- Lead gen campaign for an internal webinar: The same five key tactics and similar lead times (or even longer if you’re in a large corporate), but lower costs.
- Lead gen campaign for content (ebook/other): These are good investments, but they require a lot of work. However, in terms of long-term ROI, these are some of your best content assets and are crucial to any content marketing strategy. They also have the added benefit of being a great source for creating lots of derivative content.
- Promotions: This covers a set of tactics most commonly used to uplift anything valuable to your science buyers.
- Tradeshow promotion (before and after): Most companies value attendance at sector events, but non-marketers often don’t see the tactical mix required nor the costs associated with pre-promoting events. Pre-promotion is crucial to ensuring that your sales team’s diaries are filled with on-show meetings. And remember, the best trade show programs include a plan for following up with new leads after the event as well.
Leverage this gem of a template to help you plan, execute, and optimize these various marketing campaigns. It will ultimately save your time and sanity as well as demonstrate to your stakeholders that you have your finger on the pulse like no other. If you’re working on a new product launch, then you may also want to skim through this Qin’awesome article dedicated to launching NPDs.
Love the template? Please share with a marketing friend, or via LinkedIn.
