Work Process

At Qincade we believe that you should be able to have enough flex in your annual plan to allocate your budget to where the need is greatest.

our approach

Discovery & Diagnosis

To understand your project and your goals correctly, we will have an initial discovery call with you – this should take around an hour.

Recommendations & Proposal

After our call, we will summarize your project requirements, and outline a set of recommendations to get you started. Once you receive our proposal, you’ll be able to review a selection of recommended tasks from our pick ‘n’ mix bag of tactics, and make adjustments as needed.

Fine-tuning & Launch

For each team and company, the mix of tactics required is unique. Recognizing this, we will fine-tune your proposal prior to launch. We use a different kind of payment model for our services based upon the value we create for your business, as opposed to hours that we spend doing the work. This gives you and us the flexibility to adjust and refine the approach as needed. More about our prices and services.

Support & Measurement

Through regular meetings with your dedicated account manager, we will review results of new tactics and projects deployed together. We work with you to evaluate and adjust tactics to optimize and improve performance where necessary. At Qincade, we care most about creating value through marketing. In fact, this is the part that we love the most – looking at data and seeing how reporting and results can be improved. We don’t measure just once, we will review your results and iterate continually, because marketing and markets are always changing, and so what has worked yesterday may not necessarily work tomorrow.

Pick & Mix Tactics To Invigorate Your Strategy

Most requested tactics by your peers

Lead Nurturing

Lead forensics
Mapping content to funnel
Attribution model selection
Lead pathing
Lead data governance
Reporting on leads
Training
Lead nurture design
Automation support

Content Lab

Blogs
White papers
Customer case studies
Infographics
Technical scripts for videos and telemarketing
Application notes
ABM/customer discovery scripts
Email marketing
Web copy

packages

'qin Basic

Pick this if you need overall marketing support, or specialist projects delivered.

£5,499
---

34 points/month

'qin great

Achieve real impact for your business with a range of marketing services to solve your most pressing challenges.

£8,699
---

55 points/month

'qin awesome

Ideal for businesses needing full marketing campaign support to bring about transformational growth.

£13,899
---

89 points/month

qincade Points system

We believe in offering marketers flexibility, open pricing, and support with projects that deliver real impact. Programmatic marketing and vanity metrics are not our game. Instead, we specialize in developing strategies and tactics that are known to work for scientific and technology-led firms.

Frequently Asked Questions

Email us at hello@qincade.com if you can’t find an answer to your question, we’d love to talk to you.

What industries does Qincade specialize in?

Qincade specializes in a variety of industries, including life sciences, biotechnology, MedTech and more. Our team has experience working with a diverse range of clients and industries.

How does Qincade approach Search Engine Optimization (SEO)?

At Qincade, we take a holistic approach to campaign planning and execution. That means that all tactics and content that we create and recommend are cognisant of SEO and SEM best practices. Our team conducts keyword research as standard when creating any content for you and we can work with you to help with on-page optimization, link building, backlink strategy and more. We focus on creating high-quality content and optimizing your website for both search engines and users.

How does Qincade approach building either a marketing or campaign strategy?

We typically interview a small number of key stakeholders inside your business to gain insight into your target audience and what resonates with them, the market segment you’re active in and your products or services. This enables us to ensure that the positioning and content created resonates with your potential customers and helps to convert more prospects into sales.