Lead Diagnostics

Do you have a good sense of how quickly your potential customers move through your sales and marketing funnel? 

Do you know where your highest quality leads come from, how often and through which channels do they engage with your brand? 

Which campaigns have spurred them into action? This includes old and new ones.

What about that bridge between marketing and sales functions; could it do with some upgrades?  

Our lead diagnostics services,  can help you answer these and other questions, leading to higher conversion rates and reductions in ineffective marketing spending. 

What do we offer?

• Lead pathing
• Attribution model selection
• Lead data governance and reporting
• Content strategy
• Mapping content to funnel
• Training on processes and best practice
• Lead nurture design
• Automation support

The benefits of investing into running your lead diagnostics are significant. For us implementing these within different companies over the years has yielded the following results:

• Sales and marketing teams spend less time on leads that won't convert.
• Marketing Leaders gain greater visibility of existing customers' interactions with their brand. 
• Sales reps have a 360-degree view of your customers and can generate more revenue and develop further opportunities. 
• Leads reach sales reps faster.
• Leads are hotter when they are followed up.
• Leads are better quality.
• Leads include all relevant information.

This is the one area that many Marketing Leaders cite as lacking attention and rigour within their organizations, and it's easy to see why.  It takes time to ask these questions, gather the necessary information, then develop and implement processes to bring about changes of this magnitude. 

The best way to tackle a huge project is to break it into smaller manageable elements, and this is what we offer to you through the individually-defined tasks within the Qincade Lead Diagnostics Service. View them here