We are Qincade- a Life Science and Biotech marketing agency with a blended team of marketers, PhD-level scientists, sector leaders, and creatives. Our combined skills have been honed through decades of working with science-led companies, helping businesses of every size accelerate growth, improve lead generation, and build brand trust with scientific buyers. Our philosophy is simple.
To deliver tangible value to any business we partner with.
Jen Wells is Co-Founder and CEO of Qincade. Specializing in MedTech and Life Science marketing, Jen’s communications expertise drives sales, strengthens brand loyalty, and acts as a catalyst for companies looking to realize their full potential. She is passionate about adopting a collaborative, data-driven marketing approach and has a proven track record of developing and executing global strategic communication and marketing initiatives for both large corporations and startups. Her work consistently delivers growth and profitability for science- and technology-led companies.
Vika Lebedeva-Baxter is Co-Founder and COO of Qincade. She brings over 20 years of marketing expertise in Life Sciences, MedTech, and Biotech, specializing in guiding organizations to refine and expand their strategies. Vika’s deep sector knowledge equips her to address the unique challenges of science-led industries, and her strategic insights have had a significant impact on businesses of all sizes. From boosting market share for established companies to helping startups secure millions in venture capital funding, Vika has consistently driven substantial sales growth.
Mark provides direction to global business units through effective coaching, embedding strategic vision, and ensuring the attainment of crucial growth KPIs. He is an experienced marketing-driven business leader with a passion for value creation through marketing in Life Science and MedTech sectors. Mark’s extensive expertise spans customer- and patient-centric marketing, sales force effectiveness, continuous improvement projects, and digital innovation. His proven ability to align commercial strategy with measurable outcomes adds significant value to any science-led business seeking growth.
With over 25 years of experience in applied Life Sciences, Hillary’s expertise is rooted in R&D and innovation. As Qincade’s lead in the development and implementation of cutting-edge genomics solutions for industries including agriculture, healthcare, and environmental testing, she brings both scientific depth and commercial perspective. Hillary is passionate about advancing the frontiers of genomics and biotechnology, and her endless enthusiasm for knowledge sharing helps connect the scientific community and the public to new discoveries and applications.
Mark advises Qincade on supporting VC- and PE-backed businesses, helping them achieve sustained growth and market impact. He is highly experienced in building and scaling international businesses, delivering above-market growth in both revenue and EBITDA. Mark also brings extensive expertise in commercializing new technologies from organic R&D and in leveraging M&A as a value driver. His insight enables science-led companies and start-ups to scale effectively and attract investment.
Jonathan is CEO of a company pioneering the use of predictive behavioural analytics, enabling businesses to anticipate customer actions and practice Digital Empathy at scale. He also co-founded OCX Cognition, a recognized leader in the customer experience (CX) space. With over 25 years in leadership roles across software companies, Jonathan is a world-leading expert in designing superior, data-driven customer experiences that increase loyalty, improve ROI, and drive long-term customer lifetime value.
Grace is Qincade’s ecommerce and digital marketing strategy counsel, bringing 16 years of leadership experience in Biotech and Life Sciences. An advocate for designing intuitive customer experiences, she combines her expertise in marketing, digital, and e-commerce to create omnichannel strategies that maximize commercial potential. Grace is also a strong promoter of data governance and process optimization, with a proven track record of implementing platforms and tools that deliver transformational growth for science-led businesses.
Arun brings extensive international experience in demand generation, omnichannel marketing, e-commerce, and digital strategy, enabling science-led companies to commercialize and scale without significant added cost. He specializes in helping organizations take innovations — including Generative AI — beyond the pilot phase and embed them into business operations for consistent double-digit growth year-on-year. Arun’s expertise empowers Biotech, MedTech, and Life Science companies to accelerate market adoption while maintaining efficiency.
Farah is a molecular biologist with over 15 years of experience in public health and the Biotech sector. She has led global teams on large-scale laboratory and infrastructure development projects and provided technical support to ultra-high-throughput COVID-19 testing centres. Farah actively contributes to key public health research initiatives, mentors students in STEM, and brings her passion for fundraising and mental health advocacy to every project. Her combination of scientific expertise and leadership in Biotech makes her a valuable contributor to advancing global health solutions.
Ralph is a marketing and product strategy leader with expertise in global product launches and startup operations. With a strong background in biotechnology and Life Sciences, he brings extensive experience in product management, team building, and implementing data-driven go-to-market strategies. Adept at sales enablement, Ralph ensures commercial teams have the tools, insights, and frameworks they need to deliver sustainable business growth in competitive markets.
We want marketing to become the agenda item that every CEO looks forward to.
Qincade is a Life Science marketing agency specializing in Biotech and MedTech marketing strategies. In a sector that has faced volatility in recent years, more companies are choosing to outsource marketing, and we provide the specialist expertise they need.
We believe that marketing to the scientist buyer requires a unique approach. Our blended team of PhD-level scientists and marketers knows what excellent science marketing looks and feels like. Our results include a 13% increase in conversions to MQLs (equating to £17M in revenue), 168% higher clickthrough rates, and 18% higher open rates than industry averages.
Whether you need to refine your existing campaigns or build a new data-driven marketing strategy for growth, we will work closely with you to create measurable impact across every stage of the funnel.
Let us help you deliver growth for your business.
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