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Qincade
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  • Our Team
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WE ARE...

A blended team of marketers, PhD-level scientists, sector leaders, and creatives with skills honed by working within various science and technology-led companies of every size. Our philosophy is simple. To help deliver tangible value to any business using our combined know-how.

Leadership

Jen Wells

Vika Lebedeva-Baxter

Vika Lebedeva-Baxter

Jen Wells, Co-Founder, Qincade

CO-FOUNDER, CEO


Specializing in medical technology companies, Jen’s marketing communications expertise drives sales, strengthens brand loyalty and acts as a catalyst for companies looking to realize their true potential. She is passionate about adopting a collaborative, data-driven marketing approach and has a track record of developing and executing global strategic communication and marketing initiatives for both large and small companies, driving growth and profitability. 


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Vika Lebedeva-Baxter

Vika Lebedeva-Baxter

Vika Lebedeva-Baxter

Vika Lebedeva-Baxter, Co-Founder, Qincade

CO-FOUNDER, COO


Vika brings over 20 years of marketing expertise to Qincade, specializing in guiding Life Sciences, MedTech, and Biotech organizations to refine and expand their marketing strategies. Her extensive experience in the sector has equipped her with a deep understanding of the industry's unique challenges. Vika's strategic insights have had a significant impact on businesses of all sizes—from boosting market share for established companies to helping startups secure millions in venture capital funding and driving substantial sales growth. 

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Advisory Board

Mark Vossenaar

Hillary Sullivan

Hillary Sullivan

Mark Vossenaar, medtech and commercial expertise

MEDTECH & COMMERCIAL


Mark provides direction to global business units through effective coaching, embedding strategic vision and ensuring the attainment of crucial growth KPI’s. An experienced marketing-driven business leader with a passion for value creation through marketing. His extensive experience in customer & patient-centric marketing, sales force effectiveness, continuous improvement projects and digital innovation add significant value to any business.
 

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Hillary Sullivan

Hillary Sullivan

Hillary Sullivan

Hillary Sullivan, Scientific & R&D counsel for Qincade

SCIENTIFIC/R&D 


With over 25 years of experience in applied life sciences, Hillary's expertise is within R&D and innovation. As our lead in all matters concerning the development and implementation of cutting-edge genomics solutions for various industries and applications, such as agriculture, healthcare, and environmental testing, Hillary brings to our team her passion for advancing the frontiers of genomics and biotechnology with endless enthusiasm for knowledge sharing with the scientific community and the public.

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Mark Dearden

Hillary Sullivan

Jonathan Hawkins

Mark Dearden, Commercial counsel and expert in start-ups

COMMERCIAL & START-UPS


Mark advises on how we support VC- and PE-backed businesses. He is experienced in building and scaling international businesses, which are proven to deliver above market growth, both in revenue and EBITDA. He also has extensive experience in commercializing new technology from organic R&D and in delivering M&A as a value driver. 





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Jonathan Hawkins

Jonathan Hawkins

Jonathan Hawkins

Jonathan Hawkins, Customer experience and Customer Life Time Value expertise

CX & CUSTOMER LTV


Jonathan is CEO of a company championing the use of predictive behavioural analytics, allowing companies to predict what a customer will do next and why, and to help businesses practice Digital Empathy at scale.  He also co-founded OCX Cognition, a leader in the CX space. Having held leadership positions in a number of software companies over the last 25 years, Jonathan is a world-leading expert in providing superior customer experiences that are specific to each customer, which translates into superior ROI.

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Grace Lean

Jonathan Hawkins

Arun Mahtani

Grace Lean, advisory board counsel for ecommerce and data Qincade

ECOMMERCE


Grace is Qincade's ecommerce and digital marketing strategy counsel with 16 years of leadership experience in biotech.    As an advocate of designing intuitive customer experiences, her professional aim is to combine her marketing, digital, and ecommerce skillsets to develop omnichannel experiences that extract full value in commercial potential.  She is an active promoter of data governance and processes, with a significant track record of implementing platforms and tools within businesses to achieve transformational growth.



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Arun Mahtani

Jonathan Hawkins

Arun Mahtani

Arun Mahtani, advisory board counsel for digital marketing and growth marketing at Qincade

DIGITAL & GROWTH


Arun's extensive international experience in demand generation, omni-channel marketing, ECommerce and digital enables science-led companies whishing to commercialize and scale to do so without adding significant cost. He can support organizations struggling to take innovations, including Gen-AI, beyond the pilot phase and embed them for consistent double-digit growth year-on-year.  



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Farah Aladin-Foster

Farah Aladin-Foster

Farah Aladin-Foster

Farah Aladin-Foster, Scientific and technical content writing for Qincade

SCIENTIFIC & BIOTECH


Farah is a molecular biologist with over 15 years of experience in public health and the private Biotech sector. She has extensive experience of leading global teams on large lab and infrastructure development projects.  She provided technical support to ultra-high-throughput COVID testing centers, contributes to key public health research initiatives, mentors students in STEM and has a passion for fundraising and mental health advocacy. 


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Ralph Lindsey, Jr.

Farah Aladin-Foster

Farah Aladin-Foster

PRODUCT MARKETING & GO-TO-MARKET

 

Ralph is a marketing and product strategy leader with expertise in global product launches and startup operations. With a robust background in biotechnology and life sciences, he has extensive expertise in product management, team building, and implementing data-driven go-to-market strategies. Adept at sales enablement, he ensures commercial teams have the tools and insights to deliver business growth. 


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We want marketing to become the agenda item that every CEO looks forward to

We are a marketing agency specializing in working with Life Science, MedTech and Biotech companies. Many businesses in these sectors have experienced great volatility in the last few years resulting in more marketing than ever being outsourced. We believe that marketing to the scientist buyer requires a unique approach, and we know what excellent marketing looks and feels like. We will work closely with you to recommend optimizations to what you are already doing or to help you develop a strategy that delivers growth.

Our work process

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Copyright © 2025 Qincade Ltd. All rights reserved. 

Company Registration Number SC808229

VAT Number  476 0224 00 1

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