Specialist marketing support for established Life Sciences, Biotech, and MedTech companies across Cambridge, the UK, Europe, and North America, with customer meetings and workshops available at our Cambridge office in St John’s Innovation Centre.
Cambridge is one of Europe’s most established Life Sciences ecosystems, bringing together innovative SMEs, research organisations, and global technology companies.
For organisations operating in complex scientific markets, marketing challenges are rarely about visibility alone. More often, the focus is on generating qualified opportunities, improving conversion, communicating technical value clearly, and supporting sustainable commercial growth.
This is where we focus. We help Life Sciences and Biotech SMEs turn marketing activity into measurable growth through a combination of scientific credibility and commercial strategy.
We work closely with leadership teams including Chief Commercial Officers, Marketing Directors, CEOs, and Heads of Demand Generation to strengthen marketing performance across the entire customer journey.
Our objective is measurable commercial impact- not just marketing activity.
We achieve this through:
Integrated marketing strategy
Campaign planning and prioritisation
Value proposition development
Go-to-market strategy
Marketing performance optimisation
Our support spans strategy, execution, and optimisation across the marketing lifecycle. We go further to ensure your commercial teams receive additional support for more sales conversations that convert.
We design and optimise lead progression that consistently converts interest into qualified opportunities.
Lead nurturing and automation: systemised
Funnel mapping and integrated campaigns with sequencing and behavioural tracking
CRM alignment and attribution
Often this is the fastest route to measurable growth. View our lead nurturing options
Technical audiences expect credibility. Our PhD-level writers combine scientific expertise with marketing insight to create authoritative content that connects with your customers.
Choose from technical content such as:
White papers and technical articles
Case studies and customer success stories
Application notes and educational content
Campaign messaging and digital assets
Email programmes and nurture sequences
Thought leadership content
We translate complex science into clear visual communication that supports engagement and decision-making.
This includes:
Campaign creative
Conference and exhibition materials
Sales presentations and pitch decks
Technical diagrams and visuals
Digital assets and marketing collateral
We support organisations through:
Customer and stakeholder research
Competitor and positioning analysis
SEO and digital performance analysis
Market insights and workshops
Messaging validation
These insights reduce risk and improve campaign effectiveness. View the variety of services offered under our research, insights, and strategy.
Our Cambridge office is located at St John’s Innovation Centre, a recognised hub for technology and Life Sciences innovation.
From this base, we support organisations across Cambridge, Cambridgeshire, and the wider UK, as well as companies across Europe and North America. Meetings are available by appointment.
We support established science-led companies including:
Biotech SMEs
Medtech and diagnostics companies
Contract research organisations
Research tools and platform providers
Laboratory technology companies
Most of our customers have 20+ employees, established annual revenue, and ambitions for growth or expansion.
Our team are experts at creating solutions to these common challenges:
Complex scientific products require marketing rooted in both the science and the commercial reality.
A specialist approach brings:
Rapid immersion in your technology and market
Credible messaging for expert audiences
Alignment with commercial strategy and goals
Accurate, high-quality technical content developed with minimal internal input
Campaigns designed for complex, multi-stakeholder buying journeys
Reduced pressure on internal teams
If you are looking to improve lead generation, strengthen messaging or accelerate commercial growth- we’d love to help.
Email us at hello@qincade.com if you can’t find an answer to your question- we’re always happy to chat.
We primarily work with established SMEs that have existing products, revenue, and growth ambitions, and at 2-3 person marketing team. This allows us to focus on amplification and acceleration rather than establishment of net new tactics or projects.
Yes. Lead generation and nurturing are Qincade’s core strengths. We analyse the your customer’s journey, your ICP, identify conversion bottlenecks, and implement marketing processes that increase qualified opportunities.
Yes. Our team of PhD writers are experienced professionals who have worked in Life Sciences, Biotech and MedTech companies. They are adept at understanding scientific concepts and know how to communicate them clearly to target audiences.
Yes. Many of our customers operate across Europe and North America, and we design marketing strategies that scale across regions.
Yes. We collaborate with your internal teams, from leadership to commercial, regulatory, marketing, and rev ops staff to achieve optimal results for your business and using your existing systems and platforms.
Hi! Let us know how we can help and we’ll respond shortly.
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