Automation support 3 points E-mail automation set-up 13 points Attribution model selection 5 Points Lead conversion strategy 21 points Contact database analysis 8 points Database segmentation varied Lead process survey 13 points Lead nurture design varied Mapping leads to funnel 13 points Lead pathing project varied Mapping the customer journey 13 points Training varied

Banner design 1 point Packaging design 8 points Icon design 3 points Document design/layout (up to 6 pages) 13 points Technical diagram re-draw or re-design 5 points Video (up to 5 min. excluding script) 13 points Social carousel design 5 points Conference graphics varied Technical illustration 8 points

Marketing Services for Life Sciences

Q: Research, Diagnosis & insights

Discovery interview follow-up 2 points Internal stakeholder interviews (x5) 13 points Discovery interview with existing client 2 points Customer interviews (x5) 13 points SEO research with actionable recommendations 5 points Focus group 21 points Competitor research (website) 8 points Customer discovery workshop 34 points

Q: Strategy & Other Tasks

Integrated campaign plan 34 points Landing page optimization varied Brand guide 89 points Marketing strategy varied

Full Services List

Our value-based pricing model supports our philosophy in only doing marketing that delivers results. You pay for the value we create for you with each project, rather than the hours it takes to complete each task.

Our services

We help life science teams get stuff done the smart way. Whether it’s filling a gap, fixing what’s not working, or driving a full campaign from start to finish, we make sure the right work gets done at the right time by the right people.

lead nurturing

We don’t just generate leads – we warm them up. Through strategic nurturing and insight-driven journeys, we move prospects from interest to action.

content lab

This is where science meets storytelling. We create content that’s clear, accurate, and genuinely worth reading – from white papers and case studies to sharp social copy that cuts through the noise.

Design & Creative

Visual storytelling that works hard. From slide decks to campaign creative, we combine clarity and craft to get your message across — beautifully.

Research, Diagnosis & insights

Good marketing starts with knowing where you stand. We analyse what’s working, what’s not, and where the real opportunity lies – then we help you act on it.

Strategy & OTHER Tasks

Sometimes it doesn’t fit neatly in a box – but it still matters. We take on the messy middle, the strategic edge cases and the ‘can you just…’s that makes everything run smoother.

Our services

Lead Nurturing

Each task is assigned a number of points so you can pick and mix, exchange or replace any task in your package to add up to your total number of points.

Automation support

3 points

Get advice on your current email marketing automation process and recommendations on how to improve it or where to start.

E-mail automation set-up

13 points

Get support from our marketing automation experts on how to set yourself up for success.

Attribution model selection

5 Points

A two-hour strategy session to review your current reporting practices and help you select an optimal attribution model, enabling you to start tracking your marketing impact in a better way.

Lead conversion strategy

21 points

We will review your current lead capture and conversion to help optimize where needed and design processes for better conversions. A 6-month review meeting of performance is included.

Contact database analysis

8 points

Analysis of your database practices and processes by a specialist leads expert.

Database segmentation

varied

Pricing is based on the size of the database and segmentation requirements. Deliverables to be set ahead of project starting.

Lead process survey

13 points

An internal survey to understand your lead ecosystem and lay foundations for a lead pathing project to transform business development pipelines.

Lead nurture design

varied

Get support with designing one lead nurture flow with an objective as set by you.

Mapping leads to funnel

13 points

A mapping of your lead’s journey through your current funnel to identify opportunities for improvement. Subject to your CRM data availability.

Lead pathing project

varied

A comprehensive review and mapping out of your processes for handling leads for greater conversion rates and better marketing ROI.

Mapping the customer journey

13 points

A common practice in companies, to help understand and map out the stages your customer goes through, as well as the length of their decision-making cycle.

Training

varied

Should your team need additional sessions with our experts to go over automation, lead management or scoring, strategy support or anything else, get in touch with us to discuss your challenge.

content lab

Each task is assigned a number of points so you can pick and mix, exchange or replace any task in your package to add up to your total number of points.

E-mail blast

2 points

Engaging content written for a single email blast, or an email within a nurture stream.

Customer interview/editorial

21 points

We see time and time again, that scientists buy from scientists. We will interview one of your customers and write up an engaging editorial.

Press Release

5 Points

Need a smart press release turned around quickly? Ask for this.

Case study

34 points

Case studies are really useful to help move your customers from consideration to adoption or purchase. They also work brilliantly inserted into nurtures. Our writers will work with your customers to craft compelling examples of real-world applications for your products or services.

Social media post (x3)

5 points

Content and design for social media posts to support your overall campaign or elements of it.

Content strategy design

34 points

We’ll create a detailed content plan for a product portfolio or market segment, including the creation of a messaging framework and documentation of how to measure its success.

Social media carousel post

5 points

Content and design for a single social media carousel to re-purpose content or highlight a part of your campaign.

Application/technical note

34 points

A highly-technical piece of content aimed at a very specific audience, intended to instruct users on how to do something. These content assets are indispensable for the middle and bottom of your funnel. Includes design & layout.

Technical script (telemarketing)

8 points

One of our scientist writers will work with you to create a telemarketing script that you can use to follow up on newly-acquired leads to help generate better conversion rates for your business.

Animated deck (with voiceover)

55 points

Perfect for explaining your solution to your customers, with script, animation and/or voiceover done by one of our scientists. This kind of content can also be easily re-purposed as training material for your sales team. Includes design.

Technical proofreading (x8 A4 pages)

8 points

Our scientist writers will check your copy for technical accuracy.

Brochure (up to 10 pages)

55 points

We will write and design a brochure to highlight your products or services.

Technical script (video)

8 points

Work with one of our scientists to refine a video script aimed at a highly-technical audience looking for zero-fluff content.

White paper

55 points

White papers are one of the most highly-converting pieces of content in your marketing toolbox. Our scientists will scope and write a white paper that resonates with your target customers. Includes design & layout.

Blog (1K-1,2K words)

13 points

A blog article SEO-optimized and written by one of our scientists, to ensure accurate, valuable content your customers will want to come back for.

E-book

varied

Our scientists will write an e-book for you that can be used by your team as a lead- generating asset for years to come. Includes design & layout.

Flyer (2 page, digital)

13 points

Flyers are no longer distributed in hardcopy format all that much, but they are still in use today. If you need a flyer to emphasize a specific element of your offering or portfolio for a trade show perhaps, ask for this.

Web copy development

varied

Our scientists will scope and write technical, SEO-optimized copy for your website. Includes keyword research, topic research and edits pre and post CMS implementation.

Video (up to 5 min excl. script)

13 points

Create short beautiful videos in your brand style to house on websites and use on your social channels.

Landing page creation

varied

We can build landing pages for your business to service campaigns of any complexity, or to help promote events, products and more.

Infographic

21 points

Present your findings, research, innovation, impact or any other data in a visually engaging way. Internal stakeholders love these as much as your customers.

Content update/revamp

varied

Breathe new life into your existing content assets that are still valuable but need a little bit of an update. A great way to furnish your content strategy with substance at a fraction of the cost of creating anew.

Pitch deck (up to 10 slides)

21 Points

Pitch decks designed in your brand style to use for conversations with prospective customers or investors.

Content audit

varied

We’ll create an inventory of your content assets including digital, to help re-align, boost SEO performance, eliminate redundant content, support compliance and accuracy and inspire new assets to help drive more leads for your business.

Sales Battlecard

21 points

Arm your sales team with all the information needed to help them communicate about your solutions. Typically features details like trigger words/keywords, features and benefits, competitive landscape, discovery questions and audience pain points. Ideal for companies with complex technical solutions in their portfolios.

Design & Creative

Each task is assigned a number of points so you can pick and mix, exchange or replace any task in your package to add up to your total number of points.

Banner design

1 point

Fast banner design faithful to your brand to drop in on top of emails, for websites, landing pages, social and more.

Packaging design

8 points

Have packaging designed in your brand style and colours based on your existing packaging specs. Costs for revamping your packaging or designing packaging from scratch can be requested.

Icon design

3 points

If you have a new product to launch, a sub-brand, or perhaps you need a set of icons (up to 10) for a new campaign or a web page, commission this.

Document design/layout (up to 6 pages)

13 points

Expert layout and design for your most effective lead generating documents that make the most of your content and messaging.

Technical diagram re-draw or re-design

5 points

An update to an existing graphic for your blog, or deck or another kind of document as a one- off.

Video (up to 5 min. excluding script)

13 points

Create short beautiful videos in your brand style to house on websites and use on your social channels.

Social carousel design

5 points

Social carousel (up to 8 pages) designed in your brand style to draw the eye of your customers. Content to be provided by you or written by us and costed separately.

Conference graphics

varied

Based upon the scope and size of your trade show, work with our designers to create eye- catching graphics that will be the talk of whatever town you are running your conference in.

Technical illustration

8 points

Get an original illustration drawn by expert designers for you, based on a technical brief from your product or science team.

Research, Diagnosis & insights

Each task is assigned a number of points so you can pick and mix, exchange or replace any task in your package to add up to your total number of points.

Discovery interview follow-up

2 points

A conversation to define the scope of your project and to help us come up with recommendations.

Internal stakeholder interviews (x5)

13 points

A set of five one-hour virtual meetings with your nominated stakeholders to help shape strategy or identify opportunities for improvement.

Discovery interview with existing client

2 points

A chance to discuss how we can do things differently and to optimize what’s been done before.

Customer interviews (x5)

13 points

A set of 5 one-hour interviews with your customers with a defined objective set by you.

SEO research with actionable recommendations

5 points

Curious to know your website’s SEO scoring and areas that could do with improving? Ask for this in your package.

Focus group

21 points

An online focus group with your team members or customers with a defined objective set by you.

Competitor research (website)

8 points

Interested to find out who your key competitors are in terms of content overlap, which content pieces are their most effective ones, and which referring channels work hardest for them? Ask for this in your package.

Customer discovery workshop

34 points

A workshop with your nominated customers with a defined set of objectives and deliverables.

Strategy & Other Tasks

Each task is assigned a number of points so you can pick and mix, exchange or replace any task in your package to add up to your total number of points.

Integrated campaign plan

34 points

Documented plan for your approach to market for a single product portfolio, scoping content, channels and tactics aligned to specific business goals.

Landing page optimization

varied

Depending on the complexity of your ICP, niche, existing user data and portfolio, we recommend a re-design and copy changes to your existing we pages to improve engagement and conversions.

Brand guide

89 points

This document typically features rules for the use of your brand’s creative assets and messaging across all channels, voice and tone, imagery, typography, colour palette specs, logos, brand story, mission statement and other brand rules.

Marketing strategy

varied

We’ll work with you to create a strategy that aligns with your business goals and objectives and includes a marketing plan, tactics, platforms and tools required for business success. Depending upon size or number of portfolios.

Qincade service verticals

Why choose Lead Nurturing?

Gain insights into the movement of leads through your sales funnel, identifying and addressing areas in need of improvement. This is key to unlocking growth through marketing.

Why invest in the Content Lab?

Create a range of evergreen marketing content pieces bespoke to your company’s funnel and customer journey gaps that generate leads over the long term.

packages

£5,499

34 points/month

'Qin Basic

Pick this if you need overall marketing support, or specialist projects delivered.

£8,699

55 points/month

'Qin Great

Achieve real impact for your business with a range of marketing services to solve your most pressing challenges.

£13,899

89 points/month

'Qin Awesome

Ideal for businesses needing full marketing campaign support to bring about transformational growth.

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