Lead Nurturing

Analytics-driven/ Scalable / impact / Optimize budgets

Introduce effective marketing processes, tracking and content for every customer interaction.

Do you have a good sense of how quickly your potential customers move through your sales and marketing funnel?

Do you know where your highest quality leads come from, how often and through which channels do they engage with your brand?

Which campaigns have spurred them into action? This includes old and new ones.

What about that bridge between marketing and sales functions; could it do with some upgrades?

Our lead nurturing services for Life Science and Biotech companies can help you answer these and other questions, leading to higher conversion rates and reductions in ineffective marketing spending. By combining analytics-driven strategies, content mapping, and marketing automation, we ensure that every customer interaction builds trust and moves opportunities closer to revenue generation.

Our lead nurturing services

Lead pathing
Attribution model review & selection
Lead data governance and reporting
Content strategy
Mapping content to funnel/buyer journey mapping
Training on processes and best practice
Lead nurture design
Marketing automation support

Benefits of structured lead nurturing

The benefits of investing into running your lead nurturing are significant. For us implementing these within different companies over the years has yielded the following results:

Sales and marketing teams spend less time on leads that won’t convert.
Marketing Leaders gain greater visibility of existing customers’ interactions with their brand.
Sales reps have a 360-degree view of your customers and can generate more revenue and develop further opportunities.
Leads reach sales reps faster.
Leads are hotter when they are followed up.
Leads are better quality.
Leads include all relevant information.

Common challenges for marketing leaders

This is the one area that many Marketing Leaders cite as lacking attention and rigour within their organizations, and it’s easy to see why. It takes time to ask these questions, gather the necessary information, then develop and implement processes to bring about changes of this magnitude.

The best way to tackle a huge project is to break it into smaller manageable elements, and this is what we offer to you through the individually-defined tasks within the Qincade Lead Nurturing Service. View them here

The cost of neglecting lead management in science marketing (qincade.com)

content lab

An effective content marketing strategy in our sector relies on top-quality technical content. We know that good science writers are very hard to find, and that scientists buy from scientists. Our writers are PhD-level scientists with marketing expertise, who will craft content for every customer interaction.

Looking to solve your marketing challenges? Let’s talk.

Frequently Asked Questions

What is Life Science lead nurturing?

Life Science lead nurturing is the process of guiding scientists, healthcare professionals, and other B2B decision-makers through long and complex buying cycles. The approach uses targeted content in various formats, analytics, and automation to build trust in your brand over time. This helps to move opportunities (MQLs) from awareness to qualified conversion (SQLs).

How does lead nurturing improve conversions?

By delivering timely and relevant content at every stage of the decision-making process for the B2B buyer (and in various different formats) lead nurturing reduces wasted marketing spend and increases conversion rates. Leads are warmer, better informed, more qualified, and more likely to convert into customers.

What tools or automation do you support?

We work with all major CRMs and marketing automation platforms (e.g. HubSpot, Salesforce, Zoho etc.) commonly used by Life Science and Biotech marketers. Our support covers workflow design, bespoke content creation, automation set-up, reporting, and process training to ensure your teams can scale lead nurturing effectively.

What results can companies expect from lead nurturing?

Clients typically see shorter sales cycles, higher-quality leads, improved collaboration between marketing and sales, and increased revenue. Marketing leaders also gain better visibility into customer journeys and ROI from campaigns. With one client we increased conversions from prospects to MQL by 13% in just 9 months, equating to £17M in revenue for the business. For another, we saw a 200% increase in leads generated, and another saw clickthrough rates 168% higher than the industry average, and open rates 18% higher than the industry average from their new email nurtures.

Why is lead nurturing critical for Life Science and Biotech companies?

Because buying cycles in Life Science and Biotech often take months or even years, nurturing ensures ongoing engagement with your potential customers. Without it, leads grow cold, sales opportunities are lost, and marketing budgets are wasted.

How is Qincade’s approach different?

We develop each nurture to fit each campaign, taking into account the ideal customer persona, creating granular messages to appeal to economic, technical and user buyers. We will typically create scripts and nurtures for the commercial teams to deploy alongside the marketing nurtures, which makes for an extremely effective and easily implementable process.