The challenge
Our customer, an established global Life Science instruments company, needed to move beyond short-term lead generation campaigns. They wanted to strengthen brand awareness within the scientific community and build a more predictable path to long-term pipeline growth. To do this, they sought a strategic agency partner who could help them create a marketing foundation capable of delivering consistent visibility and sustained commercial impact year over year.
The solution
Qincade developed a strategy centered on the single channel where their scientific audience was most active. From this core channel, we extended their reach through an omnichannel approach, repurposing high-credibility content, such as webinars and technical editorials, into multiple formats to maintain consistent messaging and support structured lead management.
We also implemented a robust analytics framework to track performance across the full sales cycle and over an extended period. This provided a complete view of the strategy’s impact, from driving initial brand awareness to influencing multi-million-dollar opportunities, helping to prove its value as a sustainable pipeline source.
The results
Over the course of a year, this focused, brand-led approach transformed a single high-value channel into a dependable pipeline asset. By reinforcing awareness, improving lead management, and maintaining consistent messaging across touchpoints, the strategy delivered measurable commercial results and continued to compound in value over time.
- Over $2.2 Million in total influenced sales pipeline generated through this sustained partnership.
- Proven year-one ROI generating $45,187+ in new pipeline value within the first 12 months.
- >4,500 product page views and 234 E-commerce referrals, demonstrating consistent engagement.
- $124,464 in closed-won revenue directly attributed to the channel’s influence.
More than providing new leads, this project helped us to establish a predictable, high-ROI channel for the organization, with a proven approach for driving sustainable revenue growth over the years.
Ready to build a pipeline engine, not just a single campaign?
We can help Life Science companies forge the strategic partnerships that deliver revenue for years, not just leads for a single quarter. Let’s talk about waking up your channel strategy
