# Qincade

> Qincade


## Posts

- [How to nurture your Life Science event leads without burning resources](https://qincade.com/blog/how-to-nurture-lifescience-event-leads/): Why post-event lead nurturing is different in Life Sciences Time and resources are limited, which means the ideal lead-nurturing strategy is rarely realistic. In recent posts, we’ve broken down the causes and consequences of ineffective event lead nurturing. The unavoidable question now is what can actually be achieved in practice, given real constraints. As science marketers, we often talk about why ROI underperforms, look at industry trend data, and debate which tools or lead capture methods to use. But all of that dodges the harder, more important question: how do you actually nurture leads over time in a way that […]
- [How to get the best ROI from Life Science events and where not to fall down](https://qincade.com/blog/how-to-get-best-roi-life-science-events/): If the success of a Life Science event were measured solely by how many branded foam brains we handed out to undergrads passing our stands, our ROI would be extraordinary. Around 90% of marketers say events help their company stand out, and 89% say events are critical for business growth [1] [2], which shows why it’s time to move beyond superficial measures like badge scans. There are some really important tactics that Life Science marketers need to deploy well and consistently to help generate healthy ROI from industry events. Some get missed because of time, resource or other constraints. In […]
- [The reality of lead nurturing for Life Science trade shows](https://qincade.com/blog/life-science-trade-show-roi/): Curiosity, specificity, and nuance are three vitally important traits in Life Sciences. It’s what leads to discoveries. It’s what helps researchers understand subtle variations in results and the context-dependent outcomes they observe in their work. But can the same be said for managing leads from trade shows? Trade shows are a maligned medium for opportunity development. They have high capital outlay, and there’s a wealth of logistics, expense, and planning that go into executing an event. With every scribble into the chequebook, the inevitable steely-eyed stare of the ROI monster comes bearing down on events. So why do we treat […]
- [The new metric for Life Science marketing: "Scientific Velocity"](https://qincade.com/blog/scientific-velocity-marketing/): Marketing leaders and marketing automation providers, you can call off the lynching parties… I’m not actually coming after marketing qualified leads (MQLs), just the way we think about them right now. MQLs are not dead, but the way they are quantified by the tools science marketers are using, needs adjustment. Universal tools, unique problems: the Life Science conundrum The advent of marketing automation tools like Adobe’s Marketo, Hubspot, Active Campaign alongside other account intent tools like 6Sense, DemandBase and others have lifted a whole lot of grunt work out of the funnel across all industries. They have allowed marketers to […]
- [5 Marketing tools that helped me jumpstart my digital marketing career](https://qincade.com/blog/5-essential-digital-marketing-tools-and-certifications-that-kickstarted-my-career/): Written by: Tony Diallo, Digital Marketing Intern at Qincade Read time: 8–10 minutes “There is no experience from which you can’t learn something.” – Eleanor Roosevelt My digital marketing journey When I first decided to pursue a career in digital marketing, I felt overwhelmed. Should I focus on SEO? Social media? Paid ads? Content creation? Every path seemed important, but without structure, I risked learning everything halfway and mastering nothing. That’s when I realized that the best approach was to focus on digital marketing tools for beginners that offered not only certifications but also the opportunity to develop practical skills […]
- [Hashtags are dead in 2025. Aren't they?](https://qincade.com/blog/are-hashtags-dead-in-2025/): If you are a science marketer at a Life Science or Biotech company, you might have wondered recently: Do hashtags still matter? Well, I did too and so I looked into how a whole group of different B2B marketers would answer this question in 2025. The short answer is yes, but the role of hashtags has chnaged and continues to evolve. They help in classifying content and signalling community, but they are no longer the lever that influences algorithms. This article presents an evidence-based overview of what to avoid doing now, how B2B differs from B2C, where hashtags might be heading, and how they affect large language models (LLMs). Briefly, on the use of hashtags right now Multiple industry sources […]
- [B2B Life Science marketers' tech stack struggles and how to fix them](https://qincade.com/blog/life-science-b2b-marketing-tech-stack/): When a biotech CMO recently told us, “We’ve invested in three different platforms over the last two and a half years, and none of them talk to each other,” it reminded me of a recurring issue that is common across our industry: marketers either lack the right technology, or they’re sitting on tools that no one knows how to use effectively. A recent survey found that only 26% of B2B marketers believe their organizations have the right technology to manage content across the business. Worse still, 38% admit that they own the tools but don’t use them to their fullest […]
- [Marketing with heart: What working with the Down Syndrome Community taught me about audience empathy](https://qincade.com/blog/audience-empathy-marketing-intern-insights/): Written by: Tony Diallo Read time: 4–6 minutes In marketing, we often talk about metrics: conversion rates, clicks, and ROI. But what happens when you take the time to genuinely connect with your audience, not as numbers or personas, but as people with lived experiences? My answer came during my time volunteering with Camp PALS, a summer program that creates immersive experiences for young adults with Down syndrome. What I learned there transcends any classroom or campaign dashboard. It changed how I understand empathy, communication, and the true power of storytelling in marketing. Lesson 1: Never underestimate anyone At Camp […]
- [Welcome to Intern Insights](https://qincade.com/blog/welcome-marketing-intern-insights/): Written by: Tony Diallo, Digital Marketing Strategist at Qincade Reading time: 2-3 minutes Setting the tone Welcome to Intern Insights, a Qincade blog series where I’ll be sharing my journey through digital marketing and international business one post, one lesson, and one quote at a time. As a lacrosse player, I’ve learned that tone is everything. Whether you’re stepping onto the field or into a boardroom, the way you show up sets the tone for what comes next. This blog focuses on establishing tone through insights, strategies, and stories that can help you scale your operations and sharpen your global […]
- [Addressing common challenges in Life Science funnel conversion](https://qincade.com/blog/addressing-common-challenges-in-life-science-funnel-conversion/): Often as marketers, we spend a lot of time, energy and budget focused on generating new leads, but not nearly as much attention goes into converting them. And yet realistically, nurturing your existing leads is typically 33% less expensive than generating new leads. [1] In the Life Science industry, where the average sales cycle is long and complex, the cost advantage will likely be even more significant. So, what exactly is standing in the way of companies focusing more attention on funnel conversion? Given the complexity of the Life Science customer journey and sales cycle, addressing the challenges in funnel conversion in […]
- [Biotech ecommerce blueprint: Foundations for sustainable growth](https://qincade.com/blog/biotech-ecommerce-blueprint-foundations-for-sustainable-growth/): As biotech and life science companies look to scale their commercial strategies, ecommerce has emerged as a crucial channel for growth. This article explores essential considerations for building an effective online shopping experience that can significantly expand your commercial reach in this specialized industry. 1. Choosing the right platform When selecting an ecommerce platform, it’s critical to prioritize security, reliability, and scalability. Many small businesses begin with WordPress as their content management system (CMS) due to its popularity and ease of use. This often leads them to consider WooCommerce, a popular ecommerce plugin for WordPress, as their online store solution. […]
- [UTM tracking for science marketers: the ‘why’ and ‘how’](https://qincade.com/blog/utm-tracking-for-science-marketers-the-why-and-how/): The marketing data mirage  You’re running a campaign, utilizing social media, email, and some strategic guest posts or other content pieces woven through various channels. Traffic is flowing in, and your Google Analytics dashboard is flashing numbers like a neon sign. But wait…where did that traffic actually originate from?  Your Facebook ad results are lumped into “Direct Traffic.” Your email click-throughs vanish into the abyss of “Other.” You know LinkedIn is effective, but you can’t prove it.   Behold the humble yet mighty UTM links, a secret weapon for cutting through the haze of ambiguous traffic data.  UTM links: The DNA of your […]
- [How to measure B2B customer engagement: A quick guide](https://qincade.com/blog/how-to-measure-b2b-customer-engagement-a-quick-guide/): As a science marketer, how do you know if your strategy is working? Measuring B2B customer engagement is like tuning a radio in a storm – signals come from multiple directions, interference is constant, and only with careful calibration can you find the right frequency to truly connect with your audience. It is also evident that whilst case studies illustrating best practice for B2C marketers are available in ample volumes, it is much harder to get hold of data and articles that talk specifically about B2B marketing challenges and innovations. It is even rarer to see discussion of the marketing […]
- [A step-by-step guide to building integrated marketing campaigns](https://qincade.com/blog/a-step-by-step-guide-to-building-integrated-marketing-campaigns/): Picture this: Your company has developed an innovative diagnostic tool that can detect diseases in half the time of traditional testing methods. The tool could revolutionize the healthcare industry, but as your marketing team scrambles to spread the word, it faces a significant challenge – coordinating messaging and content across various platforms. The email team is creating targeted newsletters, social media is pushing out ad-hoc posts, and the content team is working on a detailed case study, perhaps a poster or a whitepaper and blog too. It’s not clear how the commercial team are contributing, and with so many moving […]
- [The science of landing pages: Create, optimize, drive conversions](https://qincade.com/blog/the-science-of-landing-pages-create-optimize-drive-conversions/): Your campaign landing page is more than a digital doorway – it’s the handshake that starts relationships with your next customers. But in the Life Sciences and Biotech industries, where audiences are both highly specialized and deeply sceptical, a well-optimized landing page isn’t optional; it’s essential. Here’s the kicker: Businesses with over 40 polished landing pages generate 12 times more leads than those with fewer than five, according to Hubspot’s research of 4,000 businesses and their lead generation best practices [1]. That’s not just an edge – it’s a competitive advantage. Whether you’re targeting researchers, clinicians, or executives, the secret […]
- [Using category entry points (CEPs) to grow your science sales](https://qincade.com/blog/using-category-entry-points-ceps-to-grow-your-science-sales/): Marketing in the Life Sciences, Biotech, and MedTech industries involves targeting consortia of highly specialised audiences with varying and specific needs. With budgets tightening and pressure to deliver tangible results rising, science marketers need to optimise their efforts to ensure a steady flow of leads through the funnel. So how can you ensure that your brand comes to mind when a science buyer is ready to purchase? One key strategy to achieving this is by leveraging Category Entry Points (CEPs). Let us quickly explain why this isn’t just marketing jargon… What are buyer category entry points (BCEPs)? CEPs are the […]
- [Assess your content maturity level and build a plan for growth](https://qincade.com/blog/assess-your-content-maturity-level-and-build-a-plan-for-growth/): Every B2B and science-led company strives to communicate its expertise effectively. But what if your content efforts aren’t quite delivering? If you’ve been putting out whitepapers, webinars, and blog posts but still aren’t seeing meaningful engagement, it is time to assess your content maturity. This guide will show you how to pinpoint where your organisation stands and develop a roadmap for growth. “Content chaos” or “Content catalyst”? Before you can make a plan of how you will level up, you need to know your starting point. Content maturity levels can range from “barely started” to “fully optimised and strategically aligned.” […]
- [A step-by-step guide to building an omnichannel lead strategy](https://qincade.com/blog/a-step-by-step-guide-to-building-an-omnichannel-lead-strategy/): Effective lead generation demands more than a single-channel approach in the rapidly evolving Life Sciences industry. Whether developing therapeutics, diagnostics, or other components or services for scientific research, companies must reach and nurture a diverse audience, from healthcare providers to lab researchers, from procurement teams to regulatory bodies. By recognizing that each audience consumes content differently and across various channels, an omnichannel lead generation strategy not only broadens reach but also ensures consistent, personalised engagement. This article will guide you through building an omnichannel lead strategy that resonates with your audience, improves engagement, and generates qualified leads The value of […]
- [Evaluating and optimizing your funnel: Pt 3 Bottom-of-the-Funnel](https://qincade.com/blog/evaluating-and-optimizing-your-funnel-pt-3-bottom-of-the-funnel/): It’s not about you You’ve successfully guided your prospects through the awareness (TOFU) and consideration (MOFU) stages, and now they’re at the most critical point in their buyer’s journey: the decision stage. The goal is to ensure you have installed a bucket at the end of your funnel, to capture those customers rather than let them escape right at the finishing line. The Bottom-of-the-Funnel (BOFU) is where you should see your earlier nurturing efforts paying off. At the BOFU stage, it’s all about delivering that final experience that convinces prospects your solution is their best option. For science and technology […]
- [Evaluating and optimizing your funnel: Pt 2 Middle-of-the-Funnel](https://qincade.com/blog/evaluating-and-optimizing-your-funnel-pt-2-middle-of-the-funnel/): Well, you’ve done a good job getting some engagement from your target audience at the top of the funnel. What’s next? The middle of the funnel (MOFU) stage is where potential customers, who have already shown some interest in your brand, are guided towards deeper engagement and consideration. For instance, they might be wondering about how your product works in practice, if customization is an option, what pricing plans and options exist and how it compares with what the competitors offer. The MOFU is where you provide additional value to prospects by educating and supporting them in evaluating your products […]
- [Evaluating and optimizing your funnel: Part 1 Top-of-the-Funnel](https://qincade.com/blog/evaluating-and-optimizing-your-funnel-part-1-top-of-the-funnel/): If you have just landed your new content marketing job, a great place to start (whether this is part of your job remit or not) is to run an audit of your current marketing throughout the funnel. To help with this, we have created this 3-part series, tackling the top, middle and bottom of the funnel approaches. In our experience of working with brands in this sector, top-of-the-funnel (TOFU) marketing, is where companies spend most of their time and budget. This isn’t where immediate sales are generated, so why should your TOFU marketing matter so much? “You never get a […]
- [Lead mapping: A quick guide for science marketers](https://qincade.com/blog/lead-mapping-a-quick-guide-for-science-marketers/): You are working with a segmented database, and you know the demographics and behaviours of your audience inside out, but how do you up your marketing game? This is essentially the question I was asking myself when I joined a large corporation within the molecular biology reagents and instruments space a few years ago. There were a few things our team was doing well already like top of the funnel content, omnichannel marketing and distribution of content, but conversion of leads remained a challenge, and we knew we needed to start to properly nurture the contacts in our database. There […]
- [Building buyer personas for your scientist buyers + template](https://qincade.com/blog/building-buyer-personas-for-your-scientist-buyers-template/): Scientists are power swimmers. They also love hiking, cooking, playing musical instruments, art or dressing up as Gru for their daughter’s Minion-themed birthday party… At work, they are problem-solvers, sceptics, collaborators and explorers, mentors, writers and managers always seeking evidence to support their hypotheses and never satisfied with just taking things at face value. Scientists are also mindful of the ethical implications of their research, particularly in areas such as genetic engineering and animal testing. They often spend time teaching, presenting or writing and giving talks as a subject matter expert within their subject. Creating effective buyer personas for scientists […]
- [AI, budgets, and burnout: How Life Science marketers can thrive](https://qincade.com/blog/ai-budgets-and-burnout-how-life-science-marketers-can-thrive/): Does the landscape of marketing ever stop evolving? Marketers feel under siege from AI, shrinking budgets, media clutter, and the relentless demand for content. A recent study by Influencer Marketing Hub revealed that 78% of Life Sciences marketers feel overwhelmed by the pressure to deliver consistent, high-quality content with shrinking budgets [1]. This pressure is further amplified by the rise of Artificial Intelligence (AI). Diving deeper into the challenges science marketers face, we offer practical tips on navigating this era of uncertainty with greater ease. Some old and some new Life sciences marketers face a unique set of challenges, some […]
- [Amplify your impact with derivative content](https://qincade.com/blog/amplify-your-impact-with-derivative-content/): Creating valuable and engaging content in the fast-paced world of Life Science can be a challenge for marketers. The challenge is amplified significantly when you consider long sales cycles, multiple decision-makers and the noise of the competition. While long-form content, such as eBooks play an essential role in conveying complex ideas and multiple data points, translating these in-depth resources into accessible and engaging formats can be the key to unlocking their full marketing potential, and saving you considerable time and resources. This is where derivative content comes into play. When it comes to Life Science marketing, your eBook or research […]
- [How and why conduct a content audit](https://qincade.com/blog/how-and-why-conduct-a-content-audit/): Picture this…You have a packed day ahead with back-to-back meetings, a strategy session and a Town Hall update for the entire company to attend. Next Monday? It’s showtime with a major customer presentation, spotlighting your company’s flagship instrument that revolutionises scientific workflows. As you dig into your content asset library for pictures, content, testimonials, and data, you hit a snag—outdated case studies and scattered data sheets stare back at you. How do you pull together something current and on-brand in time? Maybe borrowing from Bill’s presentation from six months ago could save the day? Let’s hope so… For science marketers […]
- [Planning a high-ROI webinar: Costs, timelines, and expectations](https://qincade.com/blog/planning-a-high-roi-webinar-costs-timelines-and-expectations/): How much will it cost to run an external webinar? What is the best time of day and day of the week to run one? What ROI can you expect from a webinar?  For campaign managers, these questions come up a lot internally. When your boss comes knocking, eager to engage a broader audience, you might find yourself grappling with the specifics of organizing an external webinar. The allure of a webinar is undeniable: it promises a direct line to your audience, an interactive platform for your brand’s message, and a measurable return on investment. But before you jump into […]
- [Supercharge B2B science marketing with Account-Based Marketing](https://qincade.com/blog/supercharge-b2b-science-marketing-with-account-based-marketing/): In industries such as technology and healthcare, the sales cycles can be complex, long and high-value, with customers requiring highly customized solutions that need to be co-created with a partner that brings specific capabilities to the relationship. For example, you may be looking for some custom reagents for optimizing a molecular diagnostic assay to work with your flagship PCR platform for the detection of respiratory viruses or perhaps some deep sequencing to help develop an automated method for virome profiling to advance HPV biomarker discovery and surveillance. Account-Based Marketing (ABM) can be a transformative strategy for B2B marketers looking to […]
- [Driving scientific sales with content marketing & lead nurturing](https://qincade.com/blog/driving-scientific-sales-with-content-marketing-lead-nurturing/): A leading scientist once told us that scientists buy from other scientists. You might ask why this is important to remember? Well, the reality is that for science marketers, understanding this helps you develop and shape more effective marketing strategies that resonate with your target audience.  The Life Sciences and Biotech sectors are complex; they’re led by rapid technological advancements, with stringent regulatory requirements, long sales cycles and high-stakes decision making. When you combine that with the fact that the decision makers are often scientists who are influenced by their professional training, diligently researching and analysing the data before adding […]
- [How to save time planning tactics for 6 common campaign types](https://qincade.com/blog/how-to-save-time-planning-tactics-for-6-common-campaign-types/): How much will it cost to run an external webinar? How long does it take to execute the necessary tactics for an upcoming tradeshow? What sort of ROI should you be aiming to achieve? For campaign managers, these questions come up a lot internally. And guess what? We’ve got a brilliant shortcut to answering them.  Science marketers often face common challenges in campaign planning, these are:  Budget, plan and deliver like a pro We’ve put together for you this helpful marketing campaign planner that helps you manage budgets efficiently, ensuring your resources are allocated where they’ll have the most impact. Using this […]
- [Nail your NPD launch: A no-nonsense guide for science marketers](https://qincade.com/blog/nail-your-npd-launch-a-no-nonsense-guide-for-science-marketers/): Alright, science marketeers, if you are working on a New Product Development (NPD) right now, then you’ll love this post. We’ve put together a quick ‘straight to the point’ summary along with a tactical plan to help you oversee that new product development launch like a maestro.  We don’t just share the ‘how to’ promote your NPD, we also give you access to an actual planning template we use in these situations. Get the basics down First and foremost, at least 6 months before the planned launch date, we recommend that you have internal chats about the following aspects to […]
- [Unlock the power of lead nurturing: Tips for business growth](https://qincade.com/blog/unlock-the-power-of-lead-nurturing-tips-for-business-growth/): How many times as a marketer coming into to a new role have you heard the phrase: “Well we have a database of 20,000 names, or 50,000 names or even 100,000 names but we don’t really do anything with them.”?  Or even worse: “We don’t really engage with our customers, unless they’re either ordering from us, or have a query or complaint.”  There could be several reasons for not having a lead nurturing strategy: maybe the information architecture of the business is such that the Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems don’t talk to each other, […]
- [Open to question: the role of AI in content marketing](https://qincade.com/blog/open-to-question-the-role-of-ai-in-content-marketing/): Journalists and content marketers – don’t pack up your laptops any time soon. AI may increasingly have all the answers, but to deliver true value to audiences we still need humans to ask the right questions. “Why are dogs better than cats?” “Would a shark win in a fight against a crocodile?” “Why do we go to sleep?”  These are some of the hundreds (thousands?) of questions that my youngest son Leo asked me in his early years. It is an experience shared by parents the world over, and one that speaks to the innate curiosity of humans.   Some experts even say […]
- [The power of turning academic insights into technical content](https://qincade.com/blog/the-power-of-turning-academic-insights-into-technical-content/): For scientists working in the Life Sciences industry, publishing in journals such as Nature Reviews, Lancet or Cell opens many professional doors. It can lead to solidifying personal scientific reputations and broadening individuals’ industry networking and collaboration opportunities. This in turn can raise the profile of the company employing active scientific communicators as well as the business’s credibility within the scientific community. However, we know that unless the research has a significant global impact or is considered “media-worthy”, the work will typically remain seen only by those with similar research interests, rarely being promoted outside of those circles.  Creating accessible […]
- [The cost of neglecting lead management in science marketing](https://qincade.com/blog/the-cost-of-neglecting-lead-management-in-science-marketing/): Hand on your heart, how would you answer these questions: Is your team truly delivering effective lead management? In your business today, do you think there might be missed opportunities, wasted resources, or a stagnant sales pipeline? If you are grimacing (just a little bit) as you read this, then the answer is probably ‘yes’. The good news is that by amping up your lead management process you should be able to address these issues. It is easy enough (but not quick) and will almost certainly produce better conversion rates and drive revenue. In fact, with a recent customer, we have […]
- [Attribution modelling: Measure ROI and make data-driven decisions](https://qincade.com/blog/attribution-modelling-measure-roi-and-make-data-driven-decisions/): As marketing in the Life Science, MedTech and Biotech sectors becomes more sophisticated, particularly with the increased use of digital marketing, so the role that attribution modelling can play becomes more apparent.   In addition to providing one way to measure the return on investment (ROI) of your marketing spend, it can also supply numerous other insights to the marketer in this sector. These include:  It is worth noting that, while attribution modelling offers many benefits, it’s not without its challenges. Common issues include data integration, regulatory constraints, and difficulties in tracking long sales cycles. Companies often need to find […]
- [ROI realities: win leadership support for your content strategy](https://qincade.com/blog/roi-realities-win-leadership-support-for-your-content-strategy/): When it comes to content marketing in the Life Sciences, MedTech, and Biotech sectors, the stakes are high. The products and services you’re promoting can be heavily regulated, and may even have a direct impact on human lives which means that your content must be technically accurate and able to withstand the intense scrutiny of scientists.  Marketers are expected to demonstrate a consistent return on investment (ROI) from their activities, but achieving and communicating content’s ROI can be tricky. This is because it involves overcoming challenges related to delayed impact, complex customer journeys, internal data silos, and subjective engagement metrics. […]
- [Creating a content strategy: for science and tech marketers](https://qincade.com/blog/creating-a-content-strategy-for-science-and-tech-marketers/): Let’s cut to the chase: content marketing is more than just publishing blog posts, uploading videos, and social media action. If you’re a marketing manager at a Life Science, MedTech, or Biotech company, you need a documented content marketing strategy that aligns with your business’ commercial goals, and you need to be able to talk about its overall ROI with your leadership. Sounds overwhelming, but don’t worry, we’re going to break it down in a way that won’t leave you crying into your spreadsheets. Step 1: Get your goals in order Here’s the thing: content without a strategy is like […]

## Pages

- [Life Sciences Marketing Cambridge](https://qincade.com/services/life-sciences-marketing-cambridge/): Life Sciences Marketing in Cambridge Specialist marketing support for established Life Sciences, Biotech, and MedTech companies across Cambridge, the UK, Europe, and North America, with customer meetings and workshops available at our Cambridge office in St John’s Innovation Centre. SUPPORTING THE CAMBRIDGE LIFE SCIENCES CLUSTER Cambridge is one of Europe’s most established Life Sciences ecosystems, bringing together innovative SMEs, research organisations, and global technology companies. For organisations operating in complex scientific markets, marketing challenges are rarely about visibility alone. More often, the focus is on generating qualified opportunities, improving conversion, communicating technical value clearly, and supporting sustainable commercial growth. This […]
- [Services](https://qincade.com/services/): Full Services List Our value-based pricing model supports our philosophy in only doing marketing that delivers results. You pay for the value we create for you with each project, rather than the hours it takes to complete each task. WHY USE A POINTs SYSTEM ? Our services We help life science teams get stuff done the smart way. Whether it’s filling a gap, fixing what’s not working, or driving a full campaign from start to finish, we make sure the right work gets done at the right time by the right people. lead nurturing We don’t just generate leads – […]
- [Free Downloads](https://qincade.com/free-downloads/): templates & resources Science buyer persona template Messaging framework template NPD tactical planning sheet Campaign planning: costs & timelines Landing page optimization checklist Simple UTM tracker
- [Case Studies](https://qincade.com/case-studies/): Case Studies More examples coming soon… Sign up for our newsletter This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply Saltire Centre, Pentland Court, Glenrothes KY6 2DA, UK
- [Lead Management LP](https://qincade.com/lead-management-lp/)
- [Content Marketing](https://qincade.com/content-marketing/): Content marketing for life sciences & biotecH Ready to discover why content marketing is key to building your brand as well as driving improved lead generation and conversion in your business? what is content marketing in life sciences? Content marketing is purposeful creation and distribution of user-centered content intended to attract and retain customers. For companies in the Life Science, MedTech, and Biotech sectors, it involves making content that educates, informs, and builds trust with a highly engaged and technical audience – namely, scientists, healthcare professionals, and expert patients. Content marketing vs traditional marketing in healthcare & science Traditional marketing […]
- [Optimize Chkt Access LP](https://qincade.com/optimize-chkt-access-lp/): Landing Page Optimization Checklist Follow these steps to supercharge your landing pages. Check off each task as you complete it to see progress. Get more customers Audience insights Review your audience insights using tools like Google Analytics or Hotjar. Combine data from multiple tools. Value proposition Write a strong, benefit-driven headline and engaging subhead. Swap out generic headlines for specifics. Pay attention to your H1s. Trust signals Add trust signals like testimonials, certifications, and partner logos. Remember- scientists buy from scientists. Design and layout Simplify your layout by removing distractions and using white space effectively. Try removing the top navigation […]
- [Content Audit Checklist](https://qincade.com/content-audit-checklist/): Content audit checklist get it now YOU CAN EDIT ANY CONTENT HERE
- [LP Optimize Form](https://qincade.com/lp-optimize-form/): Get your landing page optimization checklist Enter your details below to access the online version of the landing page optimization checklist from Qincade.
- [Mission Vision](https://qincade.com/mission-vision/): mission, vision & values Qincade is an international members-only community of professionals specializing in digital, content, creative and brand marketing. Our focus is on creating effective full-funnel lead generation and nurturing strategies through sophisticated content marketing, driven by the expertise of our people. Excellence, Ambition, Creativity Qincade is not just a business, it’s a passion. Our vision is to transform the way companies approach scientific marketing, engendering a wider adoption of content marketing. Our mission is to be the number one marketing agency in this domain, achieving excellence through our team’s innovation and commitment. This mission is supported by our […]
- [Transforming Lead Gen](https://qincade.com/transforming-lead-gen/): CASE STUDIES Trade show ROI calculator Total Attendees: Total Cost to Exhibit ($): Calculate Results
- [Content Lab](https://qincade.com/content-lab/): content lab view in services phd-scientist writers/ seo & Ux optimized / omnichannel Introduce effective marketing content bespoke to your company’s funnel and customer journey gaps. Do you struggle to find technical writers who can produce rigorous, technically-accurate content that stands up to the scrutiny of a scientific gaze? Do you need support in crafting a messaging framework that resonates with your scientist buyers? Are you a recent startup that wants to tell the world about your amazing science but don’t have a content strategy or unsure as to where to begin? Perhaps you already have a lot of content […]
- [Lead Nurturing](https://qincade.com/lead-nurturing/): Lead Nurturing view in services Analytics-driven/ Scalable / impact / Optimize budgets Introduce effective marketing processes, tracking and content for every customer interaction. Do you have a good sense of how quickly your potential customers move through your sales and marketing funnel? Do you know where your highest quality leads come from, how often and through which channels do they engage with your brand? Which campaigns have spurred them into action? This includes old and new ones. What about that bridge between marketing and sales functions; could it do with some upgrades? Our lead nurturing services for Life Science and […]
- [Privacy Policy](https://qincade.com/privacy-policy/): Privacy policy Qincade Ltd. (“us”, “we”, or “our”) operates http://www.qincade.com (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy. Information collection and use While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not […]
- [Contact us](https://qincade.com/contact-us/): let’s talk Drop us a line! This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Our promise to you From the very start we’re dedicated to your success. We build your campaigns for long-term success aligned to your overall business strategy. We use data for ongoing improvements and optimizations- there is no ‘one and done’ approach here. Our points system is designed to offer your marketing function the ultimate agility and transparency to help manage your budgets. Cambridge Office St John’s Innovation CentreCowley RoadCambridgeCB4 0WSUnited Kingdom Tel: 01223658209 Registered Office Pentland HouseSaltire CentreGlenrothesKY6 […]
- [Packages](https://qincade.com/packages/): Our packages ‘qin Basic Pick this if you need overall marketing support, or specialist projects delivered. £5,499 — 34 points/month ‘qin great Achieve real impact for your business with a range of marketing services to solve your most pressing challenges. £8,699 — 55 points/month ‘qin awesome Ideal for businesses needing full marketing campaign support to bring about transformational growth. £13,899 — 89 points/month Increase your marketing impact with inbound marketing packages Why points? Point pricing provides transparency to everyone we work with, enabling them to track project progress and performance, transforming the way our clients manage and allocate their resources. […]
- [Work process](https://qincade.com/work-process/): Work Process At Qincade we believe that you should be able to have enough flex in your annual plan to allocate your budget to where the need is greatest. our approach Discovery & Diagnosis To understand your project and your goals correctly, we will have an initial discovery call with you – this should take around an hour. Recommendations & Proposal After our call, we will summarize your project requirements, and outline a set of recommendations to get you started. Once you receive our proposal, you’ll be able to review a selection of recommended tasks from our pick ‘n’ mix […]
- [Our Team](https://qincade.com/our-team/): Who wE ARE: LIfe Science marketing experts We are Qincade- a Life Science and Biotech marketing agency with a blended team of marketers, PhD-level scientists, sector leaders, and creatives. Our combined skills have been honed through decades of working with science-led companies, helping businesses of every size accelerate growth, improve lead generation, and build brand trust with scientific buyers. Our philosophy is simple. To deliver tangible value to any business we partner with. our founders Jen Wells CO-FOUNDER, CEO Jen Wells is Co-Founder and CEO of Qincade. Specializing in MedTech and Life Science marketing, Jen’s communications expertise drives sales, strengthens […]
- [Blog](https://qincade.com/blog/): What’s your lead nurturing health score? find out now articles & resources Categories AI Attribution Buyer personas Content marketing Data and Tech Stack E-Commerce Intern Insights Lead nurture NPD ROI Strategy Websites All Posts Qincade blog AI Attribution Buyer personas Content marketing Data and Tech Stack E-Commerce Intern Insights Lead nurture NPD ROI Strategy Websites All Posts Subscribe Get instant access to our latest articles and premium templates This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Saltire Centre, Pentland Court, Glenrothes KY6 2DA, UK
- [Home](https://qincade.com/): grow conversions with content STRATEGY and lead nurturing life sciences and biotech marketing release your momentum Honouring the uniqueness of scientists Welcome, we are so glad you’re here. Our team is ready to help accelerate your commercial engine through lead management and a stronger bridge between your marketing and sales teams. We serve Life Science and Biotech companies, achieving higher rates of conversion in the funnel with our integrated approach to content marketing and lead nurturing. Learn more Our services Lead Nurturing We know from experience and talking to Marketing Leaders in our sector, that their practices in lead management […]


[comment]: # (Generated by Hostinger Tools Plugin)